6 Digital Marketing Challenges and how to overcome them
Digital marketing challenges
Digital marketing has transformed USA Email List marketing forever, but that doesn’t mean that there aren’t challenges associated with it
Intangibility
Unlike companies selling tangible goods, there is usually nothing potential customers can see or touch. The deliverable may be clear and vivid in the provider’s mind, but abstract and amorphous in the client’s.
Lack of immediacy
Unlike software-as-service or other technology, there is usually not an immediate result. There is no “installation finished” or “conversion successful” pop-up that appears within moments of hiring, for example, an architect.
Cost
Professional service fees tend to be more expensive than what people are used to paying for daily items. The cost of legal representation or of architectural services can easily be the same as the cost of a car, and without, in the client’s mind, anything to show for it.
digital marketing challenges
No comparison shopping
Professional service fees are generally within the sole control of the provider, based on whatever factors are relevant to that provider. Overhead, educational debt, insurance, and licensing expenses all factor into what, for example, a lawyer charges as an hourly fee. There is more pricing flexibility than with a fixed good, and it is all but impossible to conduct “apples to apples” comparisons. Customers are forced to evaluate a matrix of factors and prioritize those that are most important to them to make a choice. One service provider may be more expensive, but does the extra certification they hold justify the price? The lack of ability to compare service providers by a single factor (price, or location) can frustrate customers and cause them to feel that they are being duped in some way.
Lack of knowledge about the service
A prospective client about to remodel their home may not know exactly what an architect does, but they’ve been told by friends or a homeowners association that they need to hire one. This can lead to unrealistic expectations, resentment over fees, and the client’s feeling that he or she could do the same thing and as well as as the architect for free.