To be used for nurturing and provide USA CEO Email List information that is useful for decision-making in order to eventually transform them from interested people into customers of the business. Why collect leads? To make the target business group more interested in our products. Until it becomes a potential customer and eventually turn into regular customers Contains contact information from potential customers as a channel for offering products, services, or promotions. Don't waste time with the wrong target group. or groups that are not interested in our products to increase sales By using the least amount of advertising budget. *From now on, within the article, the author will use the word Lead instead of interested target groups.
After knowing the lead, the next step is Using Lead's data, such as creating content or providing information that matches the Lead's interests in order to eventually convert them from Lead to customer. The technique for collecting leads is Lead Generation. Lead Generation Strategy Lead Generation strategy is considered part of the Inbound Marketing process. It is a marketing strategy for obtaining contact information of target groups that are likely to decide to purchase our products and services. The goal is to obtain enough information. until able to group (Segmentation) and building relationships (Nurturing) until being able to close sales and turn those people into customers.