10 Digital WhatsApp marketing tips for small businesses

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Fashion, tourism or gastronomy are some of the ones that have used the presence of influencers to build relationships with their users In fact, the campaigns are created to fulfill the following goals: Gain notoriety. Increase traffic to websites. Increase sales. How to hire an influencer Influence marketing is one of the most powerful long-term strategies. As such, you must build the relationship considering factors such as trust, transparency or collaboration. However, to hire an influencer, you should always accept the advice of either professionals or experienced people. Therefore, it is best to have the following steps in mind before you start. 1.- Have clear goals and target for your campaign This is something we have mentioned countless times, but having well-defined objectives and knowing which the target you want to conquer is essential to hire an influencer. The chosen influencer’s audience should be formed by the people you are interested in.

For this, you need to know beforehand WhatsApp Mobile Number List exactly what type of audience you are interested in capturing. This not only mean knowing the users in general terms. You need to investigate them. The more you know, the better. Thus, your buyer persona definition will be easier and you will be have specific data such as: Average age. Profession. Gender. Location. Interests. Motivations. Hobbies. Digital habits. In which social channels they are most active. The best thing about this preliminary research is that it will simplify the process of finding an influencer with a similar audience, or one that at least meets most of the characteristics and requirements you are looking for. 2.- Make a list of possible candidates Once you have found the profiles that attract your target audience, you should not hire the first one you find. The most advisable thing to do is to make a list that includes all of them and carry out a deeper analysis.



You might find that many of them are not a good match for your brand or are already working with your competitors. As you can see, hiring an influencer is not as simple as searching for one and contacting him/her. If you want your campaigns to make sense and succeed, you should find the right profile. Also, the best thing about investing so much in this search is that you will be able to continue your collaboration with the influencer later on. It is knows that the more trust there is and the better the relationship with the influencer, the easier it will be to work together. 3.- Choose one influencer or several micro-influencers What happens if you have doubts? Is it more convenient to hire one influencer or several microinfluencers that better match what I am looking for? You should consider the following information. An analysis by Markerly on the commitment that users have with their Instagram followers showed that the greater the number of followers, the lower the commitment of the audience is. This means that when a person has 1,200 followers, the percentage of likes he/she will be higher when compared with another person who has 100 times more followers.